Most authors collect Royalties.
I collected an $18 million fine

In another world, that would have been the end of me but we only get one ride of the carousal and I just except the fact that I have attended the most expensive seminar on the planet and better have learned something, from seating in the front row.

So let me ask you something: how many people do you know who can say they literally paid $18 million to learn how not to do business?  

From Dallas BBQ’S to Global Disruption

Back in ’89, while everyone else was lining up at banks with sweaty palms, I started the We Buy Houses movement in Dallas. No banks. (because there weren’t any) No big deposits. No worries. Just conversations structured in a way that made property deals actually work in the real world. Before long, that little backyard experiment spread like wildfire across the globe.

The Secret Sauce: Subliminal Science Method™

You see, people don’t buy houses,cars or widgets. They buy feelings. And 93% of those feelings come from non verbal communication. That’s why i spent decades teaching what I call the Subliminal Science method™ – the psychology of influence, persuasion, and negotiation that happens quietly, under the surface, like a rip current you don’t see until you’re swept along. It’s why I contributed to Body language and Talk language (over 18 million copies sold worldwide). Because once you “get” how people actually make decisions, you’ll never look at business – or humans – the same way again. 

The $18 Million Lesson

So, about that fine.

The headlines were brutal: “Property spruiker fined record $18M.”

And yeah, it stung. But instead of letting it define me, I changed the positioning. I wasn’t the information which was the issue but the delivery of it, so I had to change.

It’s not what happens to you It’s the story you build round it, and I grew up loving stories that come with a happy ending 

👉 It’s not about what happens to you, it’s about the conversation you create around it.

🚀 What I Do Today

  • Coaching & Think Tanks – Helping people structure all types of deals, remove the roadblocks, and turn "can't" into "done by Friday.”
  • Subliminal Science Training – Human Communication and linguistic frameworks that build trust & transactions faster than small talk over a sausage sizzle.
  • Speaking & Keynotes – I bring the $18M lesson to the stage, mixed with Aussie BBQ humour, cheeky humour and a few Rickisms you'll never forget
Go to RickOttonOfficial.com

Why Work With Me

Because I’ve climbed the mountain and seen the view before losing my step and sliding all the way down on my arse. Then heading back up knowing all the short cuts. So if you want to leapfrog ahead to capture real frame works, cheeky shortcuts, and structured strategies that work then congrats you’ve found your bloke. 

Next Steps

  • Want a taste? Grab my free “ The Rickionary: a cheeky little dictionary of words, phrases, and Rickisms that flip conversations, open wallets, and make deals fun.”
  • Book a 15 min Quickie Call (we'll find your deal in 15 minutes or less)
  • Check out my books on Amazon:
    How to Get People to Give You Money
    How to Sell Without Ever Saying a Word