Most authors collect Royalties.
I collected an $18 million fine

In a perfect world, that would have been the end of me. But just suppose instead of killing my career, it gave me the most expensive education on the planet. That fine? It was the world’s priciest seminar ticket – and I was sitting in the front row.

So let me ask you something: how many people do you know who can say they literally paid $18 million to learn how not to do business?  

From Dallas BBQ’S to Global Disruption

Back in ’89, while everyone else was lining up at banks with sweaty palms, I started the We Buy Houses movement in Dallas. No banks. (because there weren’t any) No big deposits. No worries. Just conversations structured in a way that made property deals actually work in the real world. Before long, that little backyard experiment spread like wildfire across the globe.

The Secret Sauce: Subliminal Science Method™

You seee, people don’t buy houses,cars or widgets. They buy feelings. And 93% of those feelings come from stuff that isn’t even words. That’s why i spent decades teaching what I call the Subliminal Science method™ – the psychology of influence, persuasion, and negotiation that happens quietly, under the surface, like a rip current you don’t see until you’re swept along. It’s why i contributed to Body language and Talk language (over 18 million copies sold worldwide). Because once you “get” how people actually make decisions, you’ll never look at business – or humans – the same way again. 

 

The $18 Million Lesson

So, about that fine.

The headlines were brutal: “Property spruiker fined record $18M.”

And yeah, it stung. But instead of letting it define me, I changed the positioning. Because here’s the deal.

It’s not what happens to you It’s the story you build round it. That’s how I turned my biggest setback into my biggest comeback.

👉 It’s not about what happens to you, it’s about the conversation you create around it.

 

🚀 What I Do Today

  • Coaching & Masterminds – Helping people structure deals, remove the roadblocks, and turn "can't" into "done by Friday.”
  • Subliminal Science Training – Communication frameworks that build trust faster than small talk over a sausage sizzle.
  • Speaking & Keynotes – I bring the $18M lesson to the stage, mixed with Aussie BBQ humour, cheeky humour and a few Rickisms you'll never forget
Go to RickOttonOfficial.com

Why Work With Me

Because I’ve been to the mountaintop,I’ve fallen off the liff, and I’ve build the parchute on the way down. I don’t teach from theory. I teach from scars. So if you want real frame works, cheeky shortcuts, and structured strategies that actually word in the real world then congrats you’ve found your bloke. 

Next Steps

  • Want a taste? Grab my free “ The Rickionary: a cheeky little dictionary of words, phrases, and Rickisms that flip conversations, open wallets, and make deals fun.”
  • Book a 15 min Quickie Call (we'll find your deal in 15 minutes or less)
  • Check out my books on Amazon:
    How to Get People to Give You Money
    How to Sell Without Ever Saying a Word